WhatsApp business

WhatsApp for enterprise is simply the use of WhatsApp business companies to promote their business and communicate with customers. Enterprises should use the WhatsApp Business Platform/API. This platform can be used by an unlimited number of users and is capable of sending messages to an unlimited number of customers at at time. The free app can only be used to broadcast messages to a maximum of 256 contacts at a time. The platform offers rich functionality to ensure enterprises can operate a WhatsApp channel successfully. WhatsApp Business has been kept of small to medium businesses, with just small number of innovative enterprises venturing into WhatsApp.