Marketing Management Book for BBA and Management Students

Marketing Management is an essential academic resource for BBA and management students who want to understand the fundamentals of marketing in today’s competitive business environment. The book explains key marketing concepts such as consumer behavior, marketing strategies, product management, and market segmentation. Written in easy and student-friendly language, it helps learners develop strong conceptual understanding while preparing for university coursework and examinations. The book is published by Pragati Prakashan and available on eBookselibrary.