Best International Marketing Research Book – Statistics, Regression & Big Data Analytics

This book offers an in-depth understanding of statistical applications in international marketing. It covers key topics like exploratory data analysis, inferential statistics, and regression models. Chapters on multivariate analysis, time series forecasting, and experimental design provide practical insights. With added focus on big data analytics and global trends, it is ideal for MBA students and marketing professionals. The book is published by Pragati Prakashan and e-book is available on ebookselibrary.